Strategic communications play a paramount role in shaping public opinion and attaining policy and organizing goals. At Public Interest Projects (PIP), and at PIP’s Four Freedoms Fund – which helps build the field for immigrant rights and integration — we see a greater need for resources and expert talent to help advocates tell their story to the media and to key constituents.
Any advocacy organization playing a local or national leadership role will have to assess its capacity for engaging the debate. At that time, serious consideration may be given to bringing in extra firepower. A new resource, ””Message Delivered: A Guide to Selecting and Working with PR Firms and Communications Consultants,” arms grantees with the tips, tactics and know-how that will enable them to get the most out of their use of project-related specialists and communications professionals.
Although most of the case studies are from the immigrant rights field, the lessons learned and advice offered transcend issues. Whether it’s rebranding an organization, launching a web-based media campaign or rolling out a traditional public relations effort, social justice clients can learn a lot about what makes an effective partnership between them and their consultant.Click Here to download Report